At the heart of our brand are values that guide everything we do. We are proudly New Zealand Manufactured, reflecting our commitment to quality, safety, and trusted production practices. We believe in protecting both children's health and the environment, which is why we use only GMO Free ingredients and sustainably sourced materials in every product. Our dedication to the planet extends to our recyclable packaging, helping families reduce their environmental footprint. These values shape our mission to provide clean, responsible, and effective nutrition for kids—because doing the right thing should always come naturally.